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Archive for the ‘General Business Topics’ Category

Thoughts On Outsourcing Your Embroidery Digitizing

Tuesday, January 31st, 2012

Ever wish there were more hours in a day?

Running a business can certainly take its toll, and no matter how hard we wish, we still only have 24 hours in a day to make it all happen. So, when it comes to running and maintaining a successful business – especially in a world where more and more consumers want their needs met yesterday – delegating tasks to make sure everything gets accomplished is a must. Something often overlooked with delegating, though, is that delegating outside of the company – or outsourcing – can be an option too. In the embroidery business, the task that is most practical to outsource is the digitizing.

Why should you consider outsourcing your digitizing?
Here’s a few simple pros to outsourcing your digitizing versus trying to keep it all in-house.

First off, outsourcing the digitizing part of your business will save you time. As stated before, time is a precious commodity these days that unfortunately we just don’t always seem to have enough of. Without the necessary manpower to make it all happen, you can easily find yourself taking up much of your time with tedious tasks, which ultimately leaves you without enough time to take on more business or focus on what you do best.

And acquiring the necessary staff to keep the digitizing in house will cost you money. Another benefit of outsourcing your digitizing. For a fraction of the cost you will spend acquiring, training, and paying a digitizing staff, you can outsource your digitizing (to a great company like Edigitize, if we do say so ourselves!) and free up some time and money to work on growing your business!

Yet another way outsourcing your digitizing will save you money is by not having to purchase the software yourself. Digitizing software can be a bit pricey, adding to the growing list of costs for keeping your digitizing in-house.

Allowing another company who specializes in and specifically focuses on digitizing to do that aspect of the work for your company can often allow you to produce better quality work as well. Rather than having to attempt something that may not be your area of expertise or hire more staff who do have that expertise, outsourcing allows you to focus on what you do best – the embroidery – without having to buy expensive software, take away time from growing your business, or hire more staff.

All of this to say: Outsourcing your digitizing allows you to free up much-needed time to focus on what you do best and take on new work. Outsourcing also frees up finances to not only keep your business afloat, but grow it as well. Lastly, and if not most importantly, outsourcing your digitizing work allows you to partner with a knowledgable digitizing expert to help you produce top-notch quality designs that your customers will love, time and time again.

Edigitize Economics

Tuesday, January 17th, 2012

With the economy the way it is these days, every penny seems to count to customers. One economical approach to affordable embroidery that will keep your business in business is the use of appliqué. This type of embroidery allows for a reduction in the amount of stitches needed to cover an area because the process uses cut pieces of fabric to cover an area of the material rather than filling the area with stitches. Thus, with appliqué, the stitch count is reduced.

This appliqué process is not just economically affordable for your customers either — it’s highly fashionable and becoming increasingly popular! Websites, such as Pintrest, are filled with pages and pages of extremely stylish appliqué embroidery used on every type of fabric-based object imaginable!

But beyond this being a solid economic solution for those customers who are concerned about cost – Edigitize offers appliqué as one of our many services that we provide! And we do this at no extra cost to you. Simply place your order, inform us which area(s) will be appliqué, and provide your customers with low-cost, high-quality designs to keep business coming in and coming back for more!

Interested in other ways to entice your customers with embroidery that really stands out?

Edigitize also offers Puff embroidery that creates a 3D look that will boldly stand out from the ordinary and average. This type of embroidery uses a foam underlining to achieve its three-dimensional effect. While this process does increase the stitch count so that the foam is not exposed through the thread, it is a great solution for those customers who are looking for their design to really pop and less concerned with keeping stitch count to a minimum.

And there’s more great news: Edigitize also offers Puff embroidery at no extra cost as well! This allows you to offer the great option of Puff embroidery to your customers without increasing the cost of digitizing to your business.

There IS an economic solution to your customers’ embroidery needs: Edigitize.

Place an order today at www.edigitize.com and see for yourself how Edigitize can help you save money and grow your business!

 

Promote Your Business Using Facebook

Tuesday, November 9th, 2010

Reports this year conclude that more than 1 million small businesses are using Facebook to reach out to current and potential customers. Besides advertising, companies use Facebook Business Pages** to connect with their fan base.

It’s easy to create a Facebook business page, and depending on your client base, it might even be easy to accumulate “fans”. But then what? Here at Edigitize we wanted to know, “how do you convert followers into dollars?” Drawing on research and our individual experiences as “fans”, we determined that for a company to use Facebook effectively, they must be constantly interacting with their fans and frequently posting relevant content to their profile. Below are three great ways you can go about doing this:

1. Use your Facebook wall to showcase new samples regularly! This is a great way to not only show off your quality work, but also introduce products that might be new to other followers.

2. Besides posting information related just to your product or company, be sure to mix things up by posting other content relevant to your fans. The best example of this is industry news, but another way to interact and engage is to post questions and start a conversation with your fans.

3. Another way to keep fans coming back is to post discounts and savings. This not only drives business your way, but when you offer special savings for fans, you give them a great incentive to follow you in the first place.

Check out our new Sales & Marketing Video (below), it includes the above ideas, plus other tips for growing your business!

For continued education, check out the links below on the subject of social marketing:

Social Networks: The New Reality from ASI Central Counselor Magazine
32 Ways to Use Facebook for Business from GigaO

** If you are not already one of the 1 million businesses using Facebook pages, check out this quick tutorial on how to set one up, [click here].

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