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Archive for the ‘Sales & Marketing Tips’ Category

Edigitize Economics

Tuesday, January 17th, 2012

With the economy the way it is these days, every penny seems to count to customers. One economical approach to affordable embroidery that will keep your business in business is the use of appliqué. This type of embroidery allows for a reduction in the amount of stitches needed to cover an area because the process uses cut pieces of fabric to cover an area of the material rather than filling the area with stitches. Thus, with appliqué, the stitch count is reduced.

This appliqué process is not just economically affordable for your customers either — it’s highly fashionable and becoming increasingly popular! Websites, such as Pintrest, are filled with pages and pages of extremely stylish appliqué embroidery used on every type of fabric-based object imaginable!

But beyond this being a solid economic solution for those customers who are concerned about cost – Edigitize offers appliqué as one of our many services that we provide! And we do this at no extra cost to you. Simply place your order, inform us which area(s) will be appliqué, and provide your customers with low-cost, high-quality designs to keep business coming in and coming back for more!

Interested in other ways to entice your customers with embroidery that really stands out?

Edigitize also offers Puff embroidery that creates a 3D look that will boldly stand out from the ordinary and average. This type of embroidery uses a foam underlining to achieve its three-dimensional effect. While this process does increase the stitch count so that the foam is not exposed through the thread, it is a great solution for those customers who are looking for their design to really pop and less concerned with keeping stitch count to a minimum.

And there’s more great news: Edigitize also offers Puff embroidery at no extra cost as well! This allows you to offer the great option of Puff embroidery to your customers without increasing the cost of digitizing to your business.

There IS an economic solution to your customers’ embroidery needs: Edigitize.

Place an order today at www.edigitize.com and see for yourself how Edigitize can help you save money and grow your business!

 

Promote Your Business Using Facebook

Tuesday, November 9th, 2010

Reports this year conclude that more than 1 million small businesses are using Facebook to reach out to current and potential customers. Besides advertising, companies use Facebook Business Pages** to connect with their fan base.

It’s easy to create a Facebook business page, and depending on your client base, it might even be easy to accumulate “fans”. But then what? Here at Edigitize we wanted to know, “how do you convert followers into dollars?” Drawing on research and our individual experiences as “fans”, we determined that for a company to use Facebook effectively, they must be constantly interacting with their fans and frequently posting relevant content to their profile. Below are three great ways you can go about doing this:

1. Use your Facebook wall to showcase new samples regularly! This is a great way to not only show off your quality work, but also introduce products that might be new to other followers.

2. Besides posting information related just to your product or company, be sure to mix things up by posting other content relevant to your fans. The best example of this is industry news, but another way to interact and engage is to post questions and start a conversation with your fans.

3. Another way to keep fans coming back is to post discounts and savings. This not only drives business your way, but when you offer special savings for fans, you give them a great incentive to follow you in the first place.

Check out our new Sales & Marketing Video (below), it includes the above ideas, plus other tips for growing your business!

For continued education, check out the links below on the subject of social marketing:

Social Networks: The New Reality from ASI Central Counselor Magazine
32 Ways to Use Facebook for Business from GigaO

** If you are not already one of the 1 million businesses using Facebook pages, check out this quick tutorial on how to set one up, [click here].

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