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Posts Tagged ‘business’

How to Grow Your Business in a Down Economy

Friday, April 27th, 2012

A struggling economy. We hear about it all the time, and as business people, we experience its effects on a regular basis. And the general consensus is that those who play it safe, survive. After all, it’s better to be safe than sorry, right?

Well, maybe not. We here at Edigitize want to challenge that way of thinking. We’d like to submit to you that growing a business – in any economy – takes effort and a little risk. Simply accepting business growth defeat in a down economy inevitably creates what is known as a self-fulfilling prophesy. In other words, if you accept defeat, that’s what you’ll get. And if you never try, you won’t succeed.

So, what’s the upside to this down economy?

That it IS possible to grow and do well as a business, regardless of how the economy is doing!

Here’s some simple steps to take to defeat a down economy:

1. Realize that there ARE customers out there who are in need of your services. Just because the economy is down, doesn’t mean that customers no longer need apparel decorating or other promotional products.

2. Realize that quality trumps price. While everyone else out there who has given in to defeat in a down economy is slashing their prices, your focus on quality will help you stand out among all the rest. Ultimately, those who go cheap are not only losing profit, but also losing quality because the cost has to be cut somewhere. And those out there interested in a quality product are going to notice and will be willing to pay a little extra to receive the quality you provide.

3. Make the effort to find clients who are in the market to do business! While customers may not roll in as easily in a down economy, rest assured THEY ARE OUT THERE! Find those who are in need of your business, and then let them know how you can meet their needs – again, with an emphasis on quality products and services.

4. In connection with finding clients, it is important to continue strong networking when attempting to thrive in a down economy. Sometimes our best future clients are in the places we least expect them. Think outside the box on this one. Where can you find people in need of your product or service, or who do you know who may have those connections? And this doesn’t just include your business contact list. Friends and family know people too, so don’t count them out!

5. Don’t be afraid to change things up a bit. Remember that everyone is different, including customers. One approach may work better with one client, while another approach works better with another. Also, a fresh approach just might be what is needed to really grab someone’s attention. It’s like the old saying goes: If you always do what you’ve always done, you’ll always get what you’ve always gotten.

Boost Your Business: The Basics

Friday, April 13th, 2012

Everyone wants to grow their business. And everyone has competitors out there that they are trying to beat. But that doesn’t mean you have to go out and spend excess money hiring an expert or consultant to tell you how to do it.

That’s right, there are some very basic, yet easily overlooked, steps that can be taken with little to no extra expense at all that are certain to make your business a step above the rest. One of our favorite small business resources, Inc. Magazine, posted an article we recently came across detailing what the U.S. Retail Highlights: 2012 Outlook found out about the trends in retail that are sure to shape the way business is done in 2012.

Want to be a step above the rest? Sure you do. So, here’s the deal:

1. The first trend is customers with short attention spans. By this, I mean that customers are looking for something that catches their attention and makes for an easy purchase. If they have to thumb around on your web page for too long to find what they need, chances are they’ll go elsewhere. The goal here is to eliminate any and every obstacle that may stand in the way of a customer purchasing from you. Things like making sure your website is easy to navigate and can handle the amount of traffic, decreasing turnaround time, and making your business easily accessible can do wonders for keeping and growing your business. Because, let’s face it – in this busy world, no one has the extra time to waste.

2. Another trend the study found is that retail customers are looking for experience over price. While it may be tempting to offer special discounts and sales to attract new business, what customers are looking for now more than the best price is the experience that brings helpful customer service, unique products, and flexible shopping options to fit their busy schedules.

3. Speaking of flexible shopping options, another trend the study found is that e-commerce will soar like never before in 2012. Customers now prefer the ease of shopping from their mobile phones or tablets, without the hassle of being tied to a home or office computer or driving on-site to shop . With technology the way it is nowadays, your business is sure to lose out if it isn’t keeping up!

4. In the same light, retail customers are now “in the know” with the latest and greatest technology. In a moment’s notice, they will look up, research, and compare which product is the better buy. The business strategy to overcoming this? Find new ways to snag customers’ attention! Also, securing loyalty with your current customers is key here as well. After all, you’ll never meet an Apple customer who is considering returning to dear ole PC.

How was that for simple, no-strings-attached advice? After that, growing your business doesn’t sound so scary after all. For more detailed information, check out the U.S. Retail Highlights: 2012 Outlook & see for yourself! It’s really that simple.

Who else wants to grow their business?

Monday, April 2nd, 2012

Probably no one starts a business with the intent for it not to go anywhere. Even crazier is the notion that you can start a business and expect it to grow without any effort whatsoever.

We all know growing a business can be tough, even a challenge, at times. It usually takes some strategizing. Create a plan. Execute said plan. Re-evaluate plan. Adjust plan where needed. And try again.

Fresh, new approaches to your business are always important when looking to bring on new business. And we here at Edigitize understand that. That is why we, as your Digitizer of choice, are committed to helping you find new ways to bring in new clients and increase your business.

We understand that in this business, we are all in this together.

Good digitizing leads to a better embroidery job, which ultimately results in satisfied and returning customers. In the same light, good marketing and new customer incentives help drive new customers to come experience that quality embroidery and digitizing.

And, because we’re all in this together, we want to help you do just that. Together, let’s create incentives and promotions that bring back old business and bring in new business.

After all, what’s a business if it’s not growing?

Give us a call at 1-877- 349-6586 to talk about how we can help you drive sales and ultimately grow your embroidery business! It’s kind of our passion, and we’d love to chat with you about it. No strings attached.

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