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Posts Tagged ‘embroidery’

Spot Light Design!

Monday, October 22nd, 2012

Sorry for such the long absence! This has been a very busy fall for Edigitize!

This Spotlight design is from Katherine at The Embroidery Shack. Check out what she sent us regarding this awesome design:

“…I have been doing embroidery for over 12 years now… I am a one person shop, doing this as a second job in the evenings and weekends. My client base is mostly the local schools in my area, neighbors, friends and the many organizations I belong to…. I just enjoy the end results and seeing what I can put a design on. I have sent two shots of the towels I did for one of the organizations I belong to that is having its annual session next week. Of course they wait till the last minute to realize they needed a small gift for the honored men coming and no one remembered to get something. They asked me, who is also in the middle of doing 75 aprons and 50 totes that need done before this event if I can do golf towels for them. Of course I never say no and thought of Edigitize immediately to have the logo done. It was a simple one, one I know I could do, but I needed it quickly and did not have the time to do myself. I submitted my order and you had back to me the next morning and I was able to fill the order for them today. I did not have actual golf towels but made towels I had in my stash into golf towels and to me they will make a wonderful gift (My son in law likes them so much he has placed an order for next year golf season for towels for him ). The officer I am working for said they are great and I saved the day for them. To me this is what it is all about, doing something for someone else. I enjoy the hobby and my friends and co-workers enjoy the items I make. When I get stuck or feel my digitizing is not quite up to par, I turn to your company and get the wonderful results I am looking for. You have done several for me in the past and I continue to use them making towels, throws, school flags, etc. I thank you for allowing me to kind of sound off here and I do look forward to having you do more designs for me in the future.”

Thank you so much for your kind words Katherine! I am glad that we are able to meet your standards!!


Order Forms: How-To

Thursday, May 17th, 2012

This blog post may look familiar to you. But that’s because we are convinced that filling out an order form correctly can make YOU a happier customer! That’s right.

“How?” you might ask. Why, we would love to let you in on this little secret, because we LOVE happy

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Here’s the situation:

Ever notice your orders or quotes getting put on hold? Ever notice getting emails or comments from Edigitize asking for clarification on your artwork? Whether you realize it or not, leaving out important instructions when placing an order or quote actually prolongs the amount of time before it is finished. Rather than guess what you are wanting the finished product to look like, we opt to place your quote or order on hold and seek further instruction from you, our customers! However, all of this can be avoided, and the overall turnaround time significantly reduced, when you choose to read over our order form carefully and are sure to tell us EXACTLY how you want the final product to look!

It really is this simple:

On this order, one of our customers, Betty Cadle, gave Edigitize specific instructions regarding the design elements she wanted stitched. What I mean by this is, Betty specifically mentioned each design element and the colors she wanted. She mentioned the house & text “HomeFirst” as one color stop, the “1” and text “Mortgage” as a second color stop, and the white in the windows and “1” outline as the third color stop.

Had she not have mentioned the specific elements she wanted stitched, her order would have been placed On Hold and we would have had to seek further instruction from her, especially regarding whether the white in the design should be stitched or fabric showing through. Instead, our customer told us exactly how she wanted it, so that is how we were able to deliver it – exactly how she wanted it! Thanks, Betty!

Stay tuned for other great examples of how to fill out an order form correctly! And be sure to fill yours out right for a chance to have your order form featured as an example!

Boost Your Business: The Basics

Friday, April 13th, 2012

Everyone wants to grow their business. And everyone has competitors out there that they are trying to beat. But that doesn’t mean you have to go out and spend excess money hiring an expert or consultant to tell you how to do it.

That’s right, there are some very basic, yet easily overlooked, steps that can be taken with little to no extra expense at all that are certain to make your business a step above the rest. One of our favorite small business resources, Inc. Magazine, posted an article we recently came across detailing what the U.S. Retail Highlights: 2012 Outlook found out about the trends in retail that are sure to shape the way business is done in 2012.

Want to be a step above the rest? Sure you do. So, here’s the deal:

1. The first trend is customers with short attention spans. By this, I mean that customers are looking for something that catches their attention and makes for an easy purchase. If they have to thumb around on your web page for too long to find what they need, chances are they’ll go elsewhere. The goal here is to eliminate any and every obstacle that may stand in the way of a customer purchasing from you. Things like making sure your website is easy to navigate and can handle the amount of traffic, decreasing turnaround time, and making your business easily accessible can do wonders for keeping and growing your business. Because, let’s face it – in this busy world, no one has the extra time to waste.

2. Another trend the study found is that retail customers are looking for experience over price. While it may be tempting to offer special discounts and sales to attract new business, what customers are looking for now more than the best price is the experience that brings helpful customer service, unique products, and flexible shopping options to fit their busy schedules.

3. Speaking of flexible shopping options, another trend the study found is that e-commerce will soar like never before in 2012. Customers now prefer the ease of shopping from their mobile phones or tablets, without the hassle of being tied to a home or office computer or driving on-site to shop . With technology the way it is nowadays, your business is sure to lose out if it isn’t keeping up!

4. In the same light, retail customers are now “in the know” with the latest and greatest technology. In a moment’s notice, they will look up, research, and compare which product is the better buy. The business strategy to overcoming this? Find new ways to snag customers’ attention! Also, securing loyalty with your current customers is key here as well. After all, you’ll never meet an Apple customer who is considering returning to dear ole PC.

How was that for simple, no-strings-attached advice? After that, growing your business doesn’t sound so scary after all. For more detailed information, check out the U.S. Retail Highlights: 2012 Outlook & see for yourself! It’s really that simple.

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