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Posts Tagged ‘Recession’

Introducing the RIGHT MIX

Friday, July 24th, 2009

Beginning this coming Monday, July 27th, you’ll be able to access our new flat rates and improved order management system (read all about it here or read/comment on the blog post here). This is all part of our continued effort to make sure we offer you the best possible value for artwork services.

You’ll see some changes in our marketing, including our revised logo:


The new tagline in the logo reflects the fact that we offer integrated artwork solutions (vectorizing, stock designs and digitizing) and have improved our art vectorizing order form to make it easier for you to order exactly what you want. Watch for more stock designs coming soon.


ASI’s Virtual Trade Show

Friday, May 22nd, 2009

I was glad to hear that ASI is planning another virtual trade show soon. Some of the Edigitize team attended the virtual show this week and were impressed with the format of the show. The show was an easy, almost effortless way to find suppliers, chat with other “attendees”, or visit educational “sessions.” And the cool thing is, you still get to “attend” after the event (visit the link above to find out how). And my feet weren’t a bit sore, nor did I have to run through airport terminals or drive for hours to get there! Go ASI!

Creating Loyal Customers – How to Add Value to Your Embroidery Services

Tuesday, May 12th, 2009

You may know your embroidery business offers top-notch apparel, exceptionally sewn designs and friendly customer service, however; new and existing customers might not. It is important to showcase your strengths, because this will add significant value to the services you provide to customers. Here are some simple ways you can begin adding value to the services your business offers:

Offer Exceptional Customer Service

  • Try to gather as much information from your customers as you can at the beginning of the order process. This will help ensure that you can work efficiently and the customer will be pleased with what you deliver.
  • Make sure you have set business hours and can be reached either by phone or via e-mail during those hours; you want your customers to feel you are reliable and trustworthy.
  • Don’t commit to things you know you won’t be able to deliver. It is better to say no to a customer, than to risk missing a deadline and having them disappointed in the services you offer. Disappointed customers will spread negative feedback to everyone they know.


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